Privacy Policy

Effective July 6th, 2008:

Craterfish (“Craterfish” or “fish”) operates This Privacy Policy describes Craterfish’s use and sharing of personally identifiable information (“PII”-- your full name, email address, mailing address, telephone number, or credit card number) that Members voluntarily provide to Craterfish when they register (also known as “Registration PII”). The Term “User” refers to a Visitor or a Member. This Privacy Policy applies to the services offered by Craterfish,the Craterfish email services, Craterfish competitions, Craterfish mobile services, and any other features, content, or applications offered from time to time by Craterfish in connection with the Craterfish Website (collectively, the “Craterfish Services”). The Craterfish Services are hosted in the United States.

The Craterfish Website is a general audience site and does not knowingly collect PII from children under 13 years of age.

From time to time Craterfish may modify this Privacy Policy to reflect industry initiatives or changes in the law, our PII collection and use practices, the features of the Craterfish Services, or technology, and such modifications shall be effective upon posting by Craterfish on the Craterfish Website. Your continued use of the Craterfish Services after Craterfish posts a revised Privacy Policy signifies your acceptance of the revised Privacy Policy. It is therefore important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If Craterfish materially changes its practices regarding collection or use of your PII, your PII will continue to be governed by the Policy under which it was collected unless you have been provided notice of, and have not objected to, the change.


General. When Craterfish collects PII from you it is because you are voluntarily submitting Registration PII to us in order to register as a Member of Craterfish. Craterfish may also collect PII from you if you choose to participate in Craterfish Services activities like sweepstakes, contests, and surveys, because you want us to furnish you with products, services, newsletters, or information, or in connection with content or suggestions you submit to Craterfish for review.

In addition, Craterfish collects other non-PII including IP address, aggregate user data, and browser type. This data is used to manage and improve the Craterfish Services, track usage, and for security purposes.

Craterfish Members may also choose to provide or store non-PII information in their profiles, including but not limited to date of birth, interests, hobbies, lifestyle choices, groups with whom they are affiliated (schools, companies), videos and/or pictures, private messages, bulletins or personal statements (collectively “Profile Information”). The Profile Information in a Member’s profile is provided at his or her sole discretion.

Craterfish Members can change their Registration PII and Profile Information at any time and can control how Visitors, other Members and Craterfish communicate with them by controlling their account settings, available within the “Edit Profile” portion of their Craterfish profile. Link to Privacy Settings.

Cookies. Cookies are small bits of information that Craterfish places on your computer. Craterfish uses cookies to store Users’ preferences. Data in cookies may be read to authenticate user sessions or provide services.

Third party advertisements displayed on Craterfish Services may also contain cookies set by Internet advertising companies or advertisers (known as “third party cookies”). Craterfish does not control these third party cookies and Users of the Craterfish Services should check the privacy policy of the Internet advertising company or advertiser to see whether and how it uses cookies. See the “Notice” section below for more information on customized advertising on Craterfish. A pixel tag is a tiny image inserted in a webpage and used to record the number and types of views for that page. Craterfish may allow third party pixel tags to be present on Craterfish Services for purposes of advertising, providing services or data and statistics collection.

You can program your computer to warn you each time a cookie is being sent, block third party cookies or block all cookies. However, by blocking all cookies you may not have access to certain features on the Craterfish Services.


When you voluntarily provide PII to Craterfish, we will not make sure you are informed about who is collecting the information, how and why the information is being collected and the types of uses Craterfish will make of the information.

At the time you provide your PII, Craterfish will not notify you of your options regarding our use of your PII (See “Choice” below). Except as described in this Privacy Policy, Craterfish probably will not share your PII with third parties unless you have given Craterfish permission to do so (See “Use” below).

Craterfish Services may be linked to Internet sites operated by other companies. Craterfish Services may also carry advertisements from other companies. Craterfish is not responsible for the privacy practices of websites or other services operated by third parties that are linked to or integrated with the Craterfish Services or for the privacy practices of third party Internet advertising companies. Once you leave Craterfish Services via such a link, access a third party application (such as widgets) or click on an advertisement, you should check the applicable privacy policy of the third party or advertiser site to determine, among other things, how they will handle any PII they collect from you.

Some of the advertisements that appear on Craterfish Services may be delivered to you by third party Internet advertising companies. These companies utilize certain technologies to deliver advertisements and marketing messages and to collect non-PII about your visit to or use of Craterfish Services, including information about the ads they display, via a cookie placed on your computer that reads your IP address.

Third party applications (such as widgets) created by third party developers may also be available on the Craterfish Services. Third party applications are small bits of software, often with interactivity, that can be installed into Members’ profiles or shared with other Users. However, Craterfish does not control the third party developers, and cannot dictate their actions. When a Member engages with a third party application, that Member is interacting with the third party developer, not with Craterfish. Craterfish encourages Members not to provide PII to the third party’s application unless the Member knows the party with whom it is interacting.


Except as described in this Privacy Policy, Craterfish will get your permission before we use the PII you provide to us in a way that is inconsistent with the purpose for which it was submitted or share your PII with third parties that are not affiliated with Craterfish.


Craterfish will only use the PII you provide under this Privacy Policy in a manner that is consistent with this Privacy Policy. If Craterfish obtains PII from a third party, such as a business partner, our use of that information is also governed by this Privacy Policy.

In order to locate other Craterfish Members that you may already know in the physical world, Craterfish allows Users to search for Members using Registration PII (i.e., full name or email address). Craterfish also allows Users to browse for certain Profile Information in order to help connect with Members (i.e., schools and/or companies where Users may have attended or worked). Craterfish may also enable Members to publicly display some Registration PII as an element of their Profile Information if they choose to do so via a profile setting under “Edit Profile.” Search engines may index the portion of a Member’s profile (including the Profile Information it contains) that is publicly displayed.

If you have consented to receive promotional materials (e.g., newsletters) or notifications from Craterfish, Craterfish may periodically use your email address to send you such materials related to the Craterfish Services, as applicable. If you want to stop receiving such materials from Craterfish, you can change your profile settings under “Preferences,” or follow the unsubscribe instructions at the bottom of each email.

Craterfish employees, agents and contractors must have a business reason to obtain access to your PII. Craterfish may share your PII with those who help us manage or provide Craterfish Services’ information activities (for example, message board administration, order fulfillment, statistical analyses, data processing), or with outside contractors, agents or sponsors who help us with the administration, judging and prize fulfillment aspects of contests, promotions and sweepstakes.

These outside contractors, agents or sponsors may temporarily store some information on their servers, but they may only use your PII to provide Craterfish with a specific service and not for any other purpose. Craterfish may also provide your PII to a third party in those instances where you have chosen to receive certain information and have been notified that the fulfillment of such a request requires the sharing of your PII. Craterfish also may share your PII with Affiliated Companies if it has a business reason to do so.

As described in “Notice” above, Craterfish may customize the advertising and marketing messages you receive on the Craterfish Website, or may work with outside companies to do so. Your non-PII and/or Profile Information may be shared with these companies so this customization can be accomplished. Craterfish prohibits these companies from sharing your non-PII and/or Profile Information with any third party or from using it for any other purpose. Anonymous click stream, number of page views calculated by pixel tags, and aggregated demographic information may also be shared with Craterfish's advertisers and business partners.

There may be instances when Craterfish may access or disclose PII, Profile Information or non-PII without providing you a choice in order to: (i) protect or defend the legal rights or property of Craterfish, our Affiliated Companies or their employees, agents and contractors (including enforcement of our agreements); (ii) protect the safety and security of Users of the Craterfish Services or members of the public including acting in urgent circumstances; (iii) protect against fraud or for risk management purposes; or (iv) comply with the law or legal process. In addition, if Craterfish sells all or part of its business or makes a sale or transfer of all or a material part of its assets or is otherwise involved in a merger or transfer of all or a material part of its business, Craterfish may transfer your PII to the party or parties involved in the transaction as part of that transaction.

When a Member who is located in the European Union chooses to post Profile Information that will be publicly disclosed, that Member is responsible for ensuring that such information conforms to all local data protection laws. Craterfish is not responsible under the EU local data protection laws for Member-posted information.


Craterfish uses commercially reasonable administrative, technical, personnel and physical measures to safeguard PII and credit card information in its possession against loss, theft and unauthorized use, disclosure or modification. In addition, Craterfish uses reasonable methods to make sure that PII is accurate, up-to-date and appropriately complete.


Whenever possible, Craterfish Members may review the Registration PII we maintain about them in our records. We will take reasonable steps to correct any PII a Member informs us is incorrect. If you are a Member, you can view and change your Registration PII, Member preferences and Profile Information by logging into your account and accessing features such as “Account Preferences.”

If you ask Craterfish to stop using your PII, Craterfish will honor that request while retaining any record of your PII that is necessary to comply with applicable federal, state or local law.

If you would like to communicate with us about this Privacy Policy or Craterfish's collection and use of your PII please contact Craterfish at: